A marketing consultant who helps transform businesses during expansion, pivotal or turbulent occasions by reshaping customer experiences, managing or repositioning brand perceptions and producing the marketing strategies and tactics that maximize marketing investments.
Strengths and Talents
A passion for technology and the psychology behind what motivates human interest and interaction. The ability to quickly spot the relevant connections between seemingly disparate phenomena—transforming insight into value. The ability to acheive more with less through systematic processes.
Proven Experience
• Automating marketing processes that improve business practices
• Reenergizing famous brands, restoring stock value and consumer confidence
• Brand positioning and go-to-market communication strategies and tactics
• Repositioning failed products to become market leaders
• Producing strategic communication campaigns for North American, Latin American, and Asia-Pacific markets — also campaigns that introduced European brands to America
• Brand equity and brand management strategies
D E S I G N T H I N K I NG
My proven, six step process that has produced success after success with outstanding results.
Understanding
What are you doing to help solve the concerns of your best customers and prospects?
“Simple solutions seldom are. It takes a very unusual mind to undertake analysis of the obvious.” — Alfred North Whitehead
Thinking
What are some divergent ideas that will help your customers recognize your value proposition?
“We can’t solve problems with the same thinking we used when we created them.” — Albert Einstein
Exploring
What will trigger and ignite your customers' passions, so they take action on your behalf?
“The best way to observe a fish is to
become a fish.” — Jacques Cousteau
Filtering
How do we prioritize and align your new ideas and activities in an efficient manner that will maximize your budgets and efforts?
“Deciding what not to do is as important as deciding what to do.” — Steve Jobs
Positioning
How do you differentiate yourself in the minds of potential customers, so you can close the gap to winning more opportunities?
“It’s better to be first in the mind than first in the marketplace.” — Al Ries & Jack Trout
Influencing
What activities can you produce to excite and delight your audiences, so they will engage more with your brand?
“People rarely succeed unless they have fun in what they are doing.” — Dale Carnegie
Social Influence
Listening, Aligning, DeliveringThe power of influence happens when we connect with audiences in interesting ways that become more meaningful. The key to winning friends and influencing people today is about authenticity, relevancy and making many-to-many connections.
Digital Influence
Engaging, Connecting, ConvertingFrom the teletype machine to personal bots, technology has always dictated how we work and communicate. Our competitive advantage comes when we leverage modern capabilities to create greater value—functionally and emotionally.
Strategic Influence
Perceiving, Anchoring, PositioningMoving emotions in a strategic direction requires an understanding of what drives your customers' interests. When we ignite their passion, we accelerate their intent for trial, purchase and recommendation—winning the hearts that move your brands forward.
Mark has experience working in fast-paced agencies and corporate environments of all sizes. He helps businesses increase their economic value by listening to their key customers, stakeholders, channels, and influencers then translating their insights into actions that deliver outstanding results. Success happens when you focus on updating or repositioning brand perceptions, shaping the customer experience, and producing marketing strategies and tactics that maximize marketing investments.
• Competitive Analysis
• Qualitative and Quantitative Research
• Alignment of Brand & Business Strategy
• Brand Positioning
• Product/Service extenstion & Naming
• Brand Identity
• Brand, Social, Digital Strategy
• Customer Journey & Engagement
• Influencer Marketing
• Integrated Advertising Programs
• Contextual Retargeting
• Video Marketing
• Marketing Informatics Audit
• Website Usability
• Search Engine Marketing
• Marketing Automation
• Brand Story Development
• Content/Creative Strategy
• Campaign Conversion Strategies
• Product Line Reviews and Pitches
• Sales Tools & Training
• Adwords, Facebook, Amazon A+ Pages
• Campaign Measurement & KPIs
• Kickstarter Campaigns
AN OPEN-SOURCED
VIDEO PRODUCTION
MADE WITH
FLUID INGENUITY
T E S T I M O N I A L S
What past clients and colleagues have said about Mark's abilities.
I worked with Mark for many years when I was with Goodyear. Mark is very creative and energetic when it comes to getting new ideas sold into an organization. His knowledge in the online space and attention to detail was instrumental in the development and implementation of award winning web sites.
Steve Hervey
Product Manager (Debit & Prepaid Cards) at National City Bank
Mark's knowledge and passion make him an absolute pleasure to work with. He has a passion for digital media and remains plugged-in in an ever-changing media landscape. Certainly Mark would be an asset to any team and should be given the highest consideration.
Thyme Hill
Bob Evans Director of Marketing
During my six-year tenure as President of Goodyear's Asia-Pacific operations, I had the pleasure of working with Mark. He was deeply involved with my team of marketers, engineers and sales staff as we aggressively introduced new product lines and expanded retail distribution throughout Asia-Pacific. Mark's inventive approach and creative strategies helped us position Goodyear as the global leader in tire technology. If you're looking for a highly creative team player who can enhance your brand message and maximize the value in your intellectual properties, Mark is the person I would highly recommend.
Hugh D. Pace
Global Senior Executive, Business Advisor & Leadership Coach
I've worked with Mark on several projects and found him to be exceptionally creative and very knowledgeable about how advertising and marketing communications can be effective and able to impact buyer behavior. His knowledge of different technologies for communicating a unique selling proposition and a compelling message is outstanding, ranging from print to broadcast to interactive. I highly recommend Mark for anyone and any business seeking to drive buyers to make the "right purchase decision" through advertising and marketing communications
Mike Schiller
Marketing, Research and Business Development Consultant
My association with Mark has been paved with brilliant strategic thinking, thoughtful design and an intense respect for the industry. Mark brings valuable multi-industry branding experience and unparalleled enthusiasm to each project, large or small. He digs deep into each client's history building a story that allows for direct connection with our target audience, no matter the communication platform. I have learned so much by partnering with Mark. He is a consummate team member and friend.
Frank X. Stier
Marketing Director/Consultant at Changing Velocity
Mark has always been a very talented professional who understands the business side of advertising as well as the creative. He can transition easily between client meetings and creative meetings.