Natural Magic
Sniffing out any true value propostion is about observation. Serious smells are embarrassing. Having simple solutions to these challenging problems is just plain, Natural Magic. Differentiating any brand successfully begins with projecting a look, tone and feel that's unique and memorable. Extending and managing a brand's vision requires strategic planning with flexible, yet structured guidelines.
Natural Magic
Insight
People are embarrassed by ordors caused by various issues and feel very uncomfortable with letting others know they have a problem, especially at the check out counter.
Idea
Create a strategy that removes the discomfort of purchasing Natural Magic products by using life's humorous truths to diffuse fears.
Solution
Create strategic frameworks and brand guidelines that allow for the extendibility of future solutions for serious smells.
