Akron General Medical Center

Multiple Healthcare systems were agressively expanding into the Akron area. These included organizations like the Cleveland Clinic, University Hospitals and MetroHealth System. Akron General wanted to build a strong preference for their services among the local community. By leveraging top talent associated with Akron General and sharing amazing stories of dedication, the medical center was positioned as "The Choice You Can Believe In". At the same time AGMC was expanding services, opening a new medical center. Synced, digital outdoor billboards and websites provided valuable wait-time information while continually reminding communities of all their locations.

pic

pic

Akron General Achievements

• Exceeded top-of-mind awareness goal by 13%
• Surpassed new ER patient goals, gaining over 13,000
• Increased physician referrals 19%
• Increased goal for ER website page visits 59%
• Exceeded added-value media goal by 44%